The LEGO Winter Village Collection has captured the hearts of fans since it launched in 2009, becoming a must-have for those who love LEGO Christmas sets. Each year, LEGO releases a new festive set in the series, allowing fans to build and display charming winter scenes. From cozy cottages to bustling markets, the LEGO Winter Village sets encapsulate the magic of the holiday season. Popular models like LEGO Holiday Main Street, the LEGO Winter Holiday Train Station, and the Alpine Lodge have become iconic, often selling out quickly as fans eagerly await the newest addition each holiday season. Many of these LEGO Christmas sets also fall under the LEGO Icons range, known for their detailed designs and adult-focused building experiences. These great sets not only offer an immersive building process but also serve as beautiful Christmas LEGO displays. As the LEGO Winter Village Collection continues to grow in popularity, it remains a festive favourite for collectors looking to create their own brick-built holiday wonderland.
This year’s highly anticipated addition to the LEGO Winter Village Collection is Santa’s Post Office, and here at Investabrick, we are excited to be adding it to our LEGO Christmas sets. With great details, it’s going to be a standout centrepiece in our Christmas LEGO display as we find out just what happens to all those letters Santa receives! For those eager to get their hands on this new set, acting fast is key—not only to secure Santa’s Post Office but also to take advantage of some fantastic LEGO gifts with purchase (GWP) offers available!
Set Details
The LEGO® Icons Santa’s Post Office (10339) is a magical addition to the beloved LEGO Winter Village Collection, perfect for spreading holiday cheer. This fun Christmas LEGO set brings Santa’s cozy post office to life with details that make it an ideal family building project. The snow-topped post office features Santa’s study, complete with a warm log fire, a postal sorting area, and a charming first-floor writing desk with a letter chute. There is also a beautifully detailed hot-air balloon with an illuminating burner, a festive Christmas tree, an ice-fishing scene, and a sledge for delivering mail. The set also includes a Santa minifigure and four playful elves, adding to the festive fun. With interactive features like a 2-way letter sorter and a lever to deliver mail, Santa’s Post Office is sure to delight both young and adult builders this holiday season!
| Model Name | Santa’s Post Office |
| Model Number | 10339 |
| Theme | Icons |
| Sub Themes | Winter Village Collection |
| Pieces | 1440 |
| RRP | $100 / £90 / €100 |
| Price per Piece | 7c / 6p / 7cc |
| Minifigures | 5 |
| Minifigures Value | TBC |
| Launch Date | October 2024 |
| Current Status | LEGO Exclusive |
| Retirement Date | December 2027 |
Investment Potential
LEGO 10339 is the latest addition to the LEGO Icons Winter Village Collection and comes with nearly 1500 pieces and a very low price per piece of 7c/6p along with 5 LEGO minifigures.
Released early to LEGO insider members on the 1st October there is the large added value of not one but potentially two LEGO GWPs; firstly, if you buy by 3rd October 2024 then you will receive LEGO Brickheadz Brite Bomber (40728) for free. If when purchasing you are able to spend another £20 to take your total purchase to over £110 then you will also receive LEGO Halloween Pumpkin (40697) for free, so a total of nearly £30 of GWP’s when spending £110 (so over 25% of your initial spend).
| Projected 5 Yr Value | $138 / £105 / €125 |
| % Increase ($) | 38% |
| Projected Future Annual Growth | 15% |
| Theme Growth | 12% |
| Sub-Theme Growth | 14% |
Theme Analysis
LEGO Icons is a very solid and reliable theme with over 100 sets having been released since LEGO Icons was launched nearly 15 years ago in 2010. The retired sets within LEGO Icons have delivered average annualised growth of 12% and we have looked at some of the successful sets below.
LEGO Fiat 500 (77942) and LEGO Crocodile Locomotive (10277) have both seen just over 50% total growth since retiring at the end of 2021 (17% annualised growth) and LEGO Palace Cinema (10232) has seen over 140% growth since retiring in 2017 (14% annualised growth).
| Set Number | Set Name | Retired Date | RRP | Current Value | Total Growth | Annualised Growth |
| 77942 | Fiat 500 | December 2021 | $100 | $153 | 53% | 17% |
| 10277 | Crocodile Locomotive | December 2021 | $100 | $154 | 54% | 17% |
| 10232 | Palace Cinema | December 2017 | $150 | $361 | 141% | 14% |
| 10262 | James Bond Aston Martin DB5 | December 2021 | $150 | $206 | 37% | 12% |
Comparable Sets
LEGO Santa’s Post Office is the 12th set to be released within the LEGO Icons Winter Village Collection since the first one was released in 2013 and the 9 retired sets manage to outperform the overall LEGO Icons theme delivering average annualised growth of 14%.
The retired sets include LEGO Santa’s Workshop (10245) which has more than trebled its $70 RRP since retiring in 2016 ) 17% annualised growth, LEGO Winter Holiday Train (10254) which has seen nearly 150% total growth since retiring in 2019 (21% annualised growth) and LEGO Winter Village Station (10259) which has seen over 150% growth since retiring in 2018 (18% annualised growth).
| Set Number | Set Name | Retired Date | RRP | Current Value | Total Growth | Annualised Growth |
| 10245 | Santa’s Workshop | December 2016 | $70 | $236 | 237% | 17% |
| 10254 | Winter Holiday Train | December 2019 | $100 | $246 | 146% | 21% |
| 10259 | Winter Village Station | December 2018 | $80 | $210 | 163% | 18% |
| 10263 | Winter Village Fire Station | December 2020 | $100 | $155 | 55% | 12% |
Conclusion
A great looking addition to the LEGO Icons Winter Village Collection, LEGO Santa’s Post Office looks very likely to be a strong LEGO investment in the years to come with the backing of a very solid theme and a sub-theme that outperforms that.
The current offers from LEGO for 2 LEGO GWP’s if you act fast are too good to miss out on, head to LEGO to add this to your collection or for a great seasonal LEGO set to build ahead of Christmas this year!
