10391 LEGO Icons Over the Moon with Pharrell Williams | Pharrell Williams Teams Up with LEGO for a Unique New Set: A Fusion of Music, Art, and Creativity

In an exciting new collaboration, LEGO has teamed up with artist Pharrell Williams to ignite creativity and imagination through their latest LEGO Icons set, Over the Moon. This LEGO Pharrell Williams set features a space shuttle adorned with a striking golden canopy and a dynamic jet stream of vibrant colours. For Pharrell, the boundless expanse of space has always been a powerful source of inspiration, symbolizing the limitless possibilities that lie within each of us.

Pharrell, who believes that curiosity and creativity are fundamental to success, sees this partnership as an opportunity to encourage people of all ages to explore their own creative potential. The Over the Moon set is crafted to reflect this ethos: The black-and-gold shuttle symbolizes limitless potential, taking off and transporting you anywhere you can imagine. The bright and vibrant colours of the jet stream symbolize the imagination, creativity, and power of play to fuel your way. Notably, this set also includes the widest range of minifigure skin tones ever featured in a LEGO product, highlighting Pharrell’s commitment to inclusivity and representation.

The launch of Over the Moon is also a precursor to the upcoming release of PIECE BY PIECE, a film by Academy Award-winning director Morgan Neville, which explores Pharrell’s life and creative vision. Debuting in US theatres on October 11 and internationally on November 6, the film promises a vibrant journey into Pharrell’s world, enhanced by original music and a unique LEGO-inspired experience. Through this collaboration, Pharrell and LEGO invite everyone to step into the pilot seat and embark on their own imaginative adventures. We take a closer look at the set below:

Set Details

The LEGO Over the Moon set presents a stunning space shuttle model, soaring towards the stars with a vibrant, colourful jet stream. This set is not only a testament to Pharrell Williams’ vision but also a celebration of innovation and inclusivity in LEGO design. The space shuttle features a detailed cockpit with an opening canopy and attachable landing gear, allowing for versatile display options. The set includes two astronaut minifigures—Pharrell Williams and Helen Williams—both outfitted in sleek titanium-coloured space suits with intricate printed details and helmets featuring a gold-coloured visor. Adding to the excitement, Over the Moon introduces several new colour combinations, including a drum-lacquered gold windscreen canopy, which is a first for LEGO. The set is notable for its diverse range of minifigure skin tones, with seven different tones represented among the 51 interchangeable character heads, over 30 of which are exclusive to this set. This inclusion underscores Pharrell’s commitment to ensuring that everyone feels represented and inspired through play.

Investment Potential

A LEGO Icons set from the Licensed sub-theme, LEGO 10391 comes with just under a 1000 pieces (11c / 10p price per brick) and 2 LEGO minifigures and is being released on the 20^th September 2024.

LEGO Over the Moon with Pharrell Willians comes from the upcoming LEGO biopic Piece by Piece and is included in the ever popular LEGO Icons theme but will it make a good investment? 

Theme Analysis

The LEGO Icons theme has been a solid performer for more than 15 years now with over 100 sets to date and continues to be a popular one for LEGO fans, LEGO builders, LEGO collectors and LEGO investors.

Across the retired sets the average annualised growth is 12% and we have taken a look at some of the sets within the general theme below. LEGO Ferrari F40 (10248) has seen its value more than triple from the $100 RRP since retiring in 2017 delivering annualised growth of 19%, LEGO Parisian Restaurant (10243) has seen 74% growth since retiring in 2019 (13% annualised growth) and LEGO Santa’s Workshop has seen over 150% growth since retiring in 2016 (13% annualised growth).

Comparable Sets

The Licensed sub-theme within the LEGO Icons theme is much newer with the first sets launched in 2022 and only now starting to retire. To date there have been 3 LEGO Icons Licensed sets retiring of which one has done amazingly, one has flopped and one has shown small gains. Its too early to look at the sub-theme numbers as a whole but it does help underline that you need to pick the correct sets as LEGO investments within this sub-theme.

LEGO The Friends Apartments (10292) has already seen a 76% increase in value from its $180 RRP to $316 despite only retiring in December 2023 and that value is still increasing currently!

In contrast LEGO Queer Eye – The Fab 5 Loft (10291) has really flopped, losing 40% of its value since retiring at the end of 2022, albeit its current value is similar to the deeply discounted price it was available for before it retired and no huge surprise.

Conclusion

A strong LEGO icons theme and a newish sub-theme which has already proved it contains one great investment LEGO set, there is enough foundations to consider this set as a LEGO investment, so the assessment boils down to the individual sets characteristics, quality and appeal. At Investabrick we think this is likely to be popular and will be seeing what demand is like once it has been released to further assess its LEGO investment appeal. Launching on the 20^th September 2024, head to LEGO now to snap up this LEGO Icons new launch.