LEGO Ideas Willy Wonka & the Chocolate Factory (21360) – Available Now!
Published: 3 hours ago
Last Updated: 3 hours ago
Pure imagination has landed! From today, fans can finally get their hands on the brand-new LEGO Ideas Willy Wonka & the Chocolate Factory (21360) — and it’s every bit as magical as expected. Priced at £199.99 / $219.99, this 2,025-piece set is a feast of nostalgia, display value, and collector appeal.
A Chocolate Factory in Brick Form
The LEGO® Ideas build captures the wonder of the 1971 classic film, with a moving chocolate river and waterfall, the colourful Wonkatania boat, candy-cane trees and sweet-filled scenery. Hidden details include Oompa Loompas at work, secret rooms, and chocolate pipes running through the model. At over 52 cm (20.5 in.) wide, this isn’t just a display — it’s a centrepiece.
Minifigures: Golden Tickets for Collectors
You’ll find 9 exclusive minifigures, covering Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Veruca Salt, Violet Beauregarde, Mike Teavee, and two Oompa Loompas. With such a strong lineup, sealed sets are sure to be chased by collectors long after retirement.
Why This Set Matters for Investors
LEGO Ideas is one of the strongest themes for growth, with an average 14% annualised return across past releases. Licensed pop culture builds like Winnie the Pooh and The Big Bang Theory have proven how well nostalgia-driven sets perform. Willy Wonka fits the same winning formula: exclusive figs, an iconic movie IP, and premium appeal.
Final Thoughts
At £199.99 / $219.99, the set sits at the top of some budgets — but its mix of nostalgia, play features and investment potential make it a golden opportunity. Whether you’re a lifelong Wonka fan or a LEGO investor looking for the next standout Ideas set, 21360 is a must-buy from day one.
