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Lego Sets by Theme - Promotional

The Promotional LEGO theme offers a unique opportunity for fans to engage with their favorite brands, events, and franchises through specially designed sets and minifigures. These limited-edition creations often celebrate significant milestones, collaborations, or cultural phenomena, making them highly sought after by collectors and enthusiasts alike. Each set is crafted with attention to detail, capturing the essence of the brand or event it represents, while also providing an enjoyable building experience for LEGO fans of all ages. From exclusive tie-ins with blockbuster movies to commemorative sets for special occasions, the Promotional theme showcases the versatility of LEGO as a medium for storytelling and creativity. These sets not only serve as a fun pastime but also as a way to connect with beloved characters and narratives in a tangible form. As a result, they often become cherished keepsakes, embodying the excitement and nostalgia associated with the brands they represent. Whether you're a dedicated collector or a casual builder, the Promotional LEGO theme invites you to explore a world where imagination meets iconic moments in pop culture.

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
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LEGO Instructions: Replace, Restore & Protect (Guide)

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Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

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I Own This
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I Sold This
I Own This I Want This
Lamb Image
Set Number
40278
Year
2018
Pieces
45
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $7
Annual Growth: N/A
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I Own This
close
I Sold This
I Own This I Want This
Frog Image
Set Number
40279
Year
2018
Pieces
43
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $7
Annual Growth: N/A
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I Own This
close
I Sold This
I Own This I Want This
Tractor Image
Set Number
40280
Year
2018
Pieces
38
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $4
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Surfer Dragon Image
Set Number
40281
Year
2018
Pieces
43
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $5
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
BBQ Image
Set Number
40282
Year
2018
Pieces
37
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $6
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Snail Image
Set Number
40283
Year
2018
Pieces
37
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $9
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Glider Image
Set Number
40284
Year
2018
Pieces
29
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $5
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Scarecrow Image
Set Number
40285
Year
2018
Pieces
24
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $8
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Ice Dragon Image
Set Number
40286
Year
2018
Pieces
50
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $6
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Sleigh Image
Set Number
40287
Year
2018
Pieces
64
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $9
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
60 Years of the LEGO Brick Image
Set Number
40290
Theme/Sub Theme
Year
2018
Pieces
421
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $28
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
Creative Personalities Image
Set Number
40291
Theme/Sub Theme
Year
2018
Pieces
307
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $30
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
LEGO Brand Retail Store Image
Set Number
40305
Theme/Sub Theme
Year
2018
Pieces
362
Availability
Retired
RRP: $25
Total Growth: 40%
Value: $35
Annual Growth: 10%
close
I Own This
close
I Sold This
I Own This I Want This
Micro LEGOLAND Castle Image
Set Number
40306
Theme/Sub Theme
Year
2018
Pieces
220
Availability
Retired
RRP: $20
Total Growth: 25%
Value: $25
Annual Growth: 3%
close
I Own This
close
I Sold This
I Own This I Want This
Plants From Plants Image
Set Number
40320
Theme/Sub Theme
Year
2018
Pieces
29
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $9
Annual Growth: N/A
Showing 331 to 345 of 617 items
Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
Best Performing Sets (Total Growth) in this Theme
LEGO Instructions: Replace, Restore & Protect (Guide) Image

LEGO Instructions: Replace, Restore & Protect (Guide)

8 hours ago

Missing LEGO instructions? Get official PDFs, safe community options, rebuild tips and storage advice to protect value and boost CIB resale prices....

Read More
Investing in LEGO 101 – The Investabrick Guide to LEGO Investment Image

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1 year ago

Welcome to the Investabrick guide to LEGO Investment where we look at the key factors that affect investing in LEGO and provide you with LEGO investment advice....

Read More
LEGO UCS Death Star 75419: Release Date, Price & GWP Image

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7 hours ago

LEGO UCS Death Star (75419) releases 4 Oct 2025: £899.99/$999.99, 9,023 pieces, 38 minifigs. Insiders early access 1 Oct + TIE Fighter (40771) GWP....

Read More
LEGO Icons 10365: Captain Jack Sparrow Pirate Ship Image

LEGO Icons 10365: Captain Jack Sparrow Pirate Ship

7 hours ago

LEGO Icons Captain Jack Sparrow’s Pirate Ship (10365) launches 15 Sept 2025 (early access 12 Sept). 2,862 pieces, £299.99/$379.99. News & investor outlook....

Read More
LEGO Ideas Willy Wonka 21360: Release, Price & ROI Image

LEGO Ideas Willy Wonka 21360: Release, Price & ROI

4 days ago

Full guide to LEGO Ideas 21360: release 18 Sep 2025, £199.99/$219.99, 2,025 pieces, 9 minifigs, chocolate river, investor outlook & GWP tips....

Read More
LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards Image

LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards

3 days ago

LEGO Insiders Harry Potter sale: Save big on retiring sets like Diagon Alley & Hogwarts Icons, with bonus rewards, points & GWP stacking tips....

Read More
LEGO Botanicals: Smart Buyer’s Guide & Investment Picks Image

LEGO Botanicals: Smart Buyer’s Guide & Investment Picks

4 days ago

Compare LEGO flower sets by colour, price and resale. See top picks, retirement dates, buying windows and display tips for collectors and investors....

Read More
Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.