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Lego Sets by Theme - Promotional

The Promotional LEGO theme offers a unique opportunity for fans to engage with their favorite brands, events, and franchises through specially designed sets and minifigures. These limited-edition creations often celebrate significant milestones, collaborations, or cultural phenomena, making them highly sought after by collectors and enthusiasts alike. Each set is crafted with attention to detail, capturing the essence of the brand or event it represents, while also providing an enjoyable building experience for LEGO fans of all ages. From exclusive tie-ins with blockbuster movies to commemorative sets for special occasions, the Promotional theme showcases the versatility of LEGO as a medium for storytelling and creativity. These sets not only serve as a fun pastime but also as a way to connect with beloved characters and narratives in a tangible form. As a result, they often become cherished keepsakes, embodying the excitement and nostalgia associated with the brands they represent. Whether you're a dedicated collector or a casual builder, the Promotional LEGO theme invites you to explore a world where imagination meets iconic moments in pop culture.

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
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Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

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I Own This
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I Sold This
I Own This I Want This
Amelia Ticket Booth Image
Set Number
5009157
Theme/Sub Theme
Year
2025
Pieces
152
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $47
Annual Growth: N/A
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I Own This
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I Sold This
I Own This I Want This
LEGO Duck Boat Image
Set Number
5009181
Year
2025
Pieces
150
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
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5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
1001 Boylston Missing Image
Set Number
5009182
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
AFI Cotroceni Grand Opening Image
Set Number
5009203
Year
2025
Pieces
158
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
close
I Sold This
I Own This I Want This
Iasi Grand Opening Image
Set Number
5009204
Year
2025
Pieces
158
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
close
I Sold This
I Own This I Want This
Store Anniversary Minifigures Missing Image
Set Number
5009205
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
close
I Sold This
I Own This I Want This
Elephant Pencil Holder Image
Set Number
5009206
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
147
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
FlatIron Crossing Store Opening Missing Image
Set Number
5009209
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Friendly Center Store Opening Missing Image
Set Number
5009210
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
Legacy Place Store Opening Missing Image
Set Number
5009211
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
Ridgedale Center Store Opening Missing Image
Set Number
5009212
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
close
I Sold This
I Own This I Want This
Santa Anita Store Opening Missing Image
Set Number
5009213
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
close
I Sold This
I Own This I Want This
Scottsdale Quarter Store Opening Missing Image
Set Number
5009214
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Streets at Southpoint Store Opening Missing Image
Set Number
5009215
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Iberia24 Heart Image
Set Number
5009228
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Mini Orchid M&T Missing Image
Set Number
5009229
Theme/Sub Theme
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
LEGO Masters Minifigure LM1 Missing Image
Set Number
5009231
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
LEGO Masters Minifigure LM2 Missing Image
Set Number
5009232
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Bricklink 2025 Anniversary Image
Set Number
5009260
Theme/Sub Theme
Promotional / N/A
Year
2025
Pieces
93
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
New Store Opening GWP - AM... Missing Image
Set Number
5009308
Year
2025
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
Showing 261 to 280 of 617 items
Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
Best Performing Sets (Total Growth) in this Theme
LEGO Botanicals: Smart Buyer’s Guide & Investment Picks Image

LEGO Botanicals: Smart Buyer’s Guide & Investment Picks

3 days ago

Compare LEGO flower sets by colour, price and resale. See top picks, retirement dates, buying windows and display tips for collectors and investors....

Read More
Investing in LEGO 101 – The Investabrick Guide to LEGO Investment Image

Investing in LEGO 101 – The Investabrick Guide to LEGO Investment

1 year ago

Welcome to the Investabrick guide to LEGO Investment where we look at the key factors that affect investing in LEGO and provide you with LEGO investment advice....

Read More
LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards Image

LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards

2 days ago

LEGO Insiders Harry Potter sale: Save big on retiring sets like Diagon Alley & Hogwarts Icons, with bonus rewards, points & GWP stacking tips....

Read More
Back to Hogwarts 2025: LEGO Harry Potter Deals, GWPs & Insider Rewards Guide Image

Back to Hogwarts 2025: LEGO Harry Potter Deals, GWPs & Insider Rewards Guide

2 days ago

LEGO’s Back to Hogwarts campaigns have become some of the most anticipated events on the LEGO calendar....

Read More
LEGO Ideas Willy Wonka 21360: Release, Price & ROI Image

LEGO Ideas Willy Wonka 21360: Release, Price & ROI

3 days ago

Full guide to LEGO Ideas 21360: release 18 Sep 2025, £199.99/$219.99, 2,025 pieces, 9 minifigs, chocolate river, investor outlook & GWP tips....

Read More
LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards Image

LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards

2 days ago

LEGO Insiders Harry Potter sale: Save big on retiring sets like Diagon Alley & Hogwarts Icons, with bonus rewards, points & GWP stacking tips....

Read More
Why LEGO’s Cost per Piece Is Rising — Investor Guide Image

Why LEGO’s Cost per Piece Is Rising — Investor Guide

1 week ago

New sets feel pricier per piece. Here’s what’s driving it, what to expect next, why investors should be careful, and how to profit anyway....

Read More
Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.