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Vidiyo is an innovative LEGO theme that merges the worlds of music, creativity, and digital interaction, inviting builders to unleash their inner rock stars. With a vibrant array of colorful sets, characters, and accessories, Vidiyo encourages kids to create their own music videos using LEGO elements. Each set features unique minifigures, instruments, and stage props that can be combined in countless ways, allowing for endless imaginative play and storytelling. At the heart of the Vidiyo experience is a user-friendly app that brings the physical builds to life. By scanning their creations, users can access a library of catchy tunes and special effects, enabling them to produce and share their own music videos with friends and family. This interactive element not only enhances the play experience but also fosters skills in creativity, collaboration, and digital literacy. With Vidiyo, LEGO has crafted a dynamic platform where music and building collide, inspiring a new generation of creators to express themselves through the art of play.
The LEGO Vidiyo theme, starting in 2021 with LEGO 43101 Ice Cream Saxophonist, LEGO 43101-10 Cotton Candy Cheerleader, LEGO 43101-12 Werewolf Drummer, includes LEGO Stages, LEGO BeatBox sub-themes as its significant sub-themes. The theme has produced 41 sets, with 13 now retired. Total initial investment was $430, which has increased to $293, an decrease of $-137 (-32%). The investment returns average -10% annually. The series is also known for its 70 minifigures, with the most lucrative investments being LEGO 43101-2 Samurapper now worth $51 (918% total growth and LEGO investment returns of 132%), LEGO 43108-2 Discowgirl Guitarist now worth $163 (3,168% total growth and LEGO investment returns of 255%), LEGO 43108-4 Dragon Guitarist now worth $59 (1,076% total growth and LEGO investment returns of 145%).
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