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21352 LEGO Ideas Magic of Disney | Unlock the Magic: Build and Display Your Favourite Disney Moments with LEGO Ideas Magic of Disney Set!

Published: 1 week ago

Last Updated: 1 week ago

The LEGO Ideas theme invites fans to bring their creative visions to life, allowing them to submit designs that can potentially become official sets. Launched in 2014, this theme has showcased a diverse range of builds, including fan-favourite sets like the NASA Apollo Saturn V, Home Alone, and Pirates of Barracuda Bay. The LEGO Ideas platform not only highlights the ingenuity of the LEGO community but also celebrates nostalgic and contemporary pop culture. Among the latest anticipated releases is the Magic of Disney set, which promises to enchant Disney LEGO sets fans with its delightful homage to Disney's beloved characters and stories. Disney’s enduring popularity and its rich array of animated classics make LEGO Disney sets particularly appealing to collectors and builders alike. As the Magic of Disney set nears its release, we are eager to experience the charm and creativity it will undoubtedly bring to the Disney LEGO universe.

Set Details

The LEGO® Ideas Magic of Disney (21352) set invites adult Disney enthusiasts to recreate some of the most enchanting scenes from beloved animated films. This set is a nostalgic treasure, evoking fond childhood memories for Disney fans. At its centre stands Mickey Mouse in his iconic sorcerer’s apprentice outfit, surrounded by a delightful array of characters, including the first-ever LEGO minifigure of Belle from Beauty and the Beast, complete with the enchanted rose. Other captivating vignettes feature Geppetto navigating a raft in Pinocchio, Lilo surfing in Lilo & Stitch, Simba perched atop Pride Rock in The Lion King, Bruno at Madrigal House in Encanto, the magical brooms from Fantasia, and both Sebastian the crab and Flounder the fish from The Little Mermaid. This set is a remarkable celebration of Disney’s diverse eras and characters. One of the great aspects of this set is its fairly accessible price point; despite being a licensed Disney product featuring four new minifigures and intricate printed elements, it is priced at a reasonable £89.99. The centrepiece, Sorcerer’s Apprentice Mickey, creates a visually striking display model, while each vignette serves as a charming habitat for the included hero minifigures.  With its vibrant colours, engaging build, and excellent minifigures—all without the need for stickers—this set is poised to be a favourite among Disney fans. Launching close to the holiday season, demand is expected to be high, making it advisable for interested builders to purchase it at launch to avoid potential sellouts and backorders.

Investment Potential

A Disney LEGO set but from the LEGO Ideas theme, LEGO 21352 comes with just over 1,000 pieces (9c / 8p per brick), 4 LEGO minifigures and a large Mickey Mouse as its centrepiece and is sure to have wide appeal when launched at the start of October 2024.

Theme Analysis

LEGO 21352 is an interesting set to evaluate from a LEGO investment perspective as it straddles 2 different LEGO themes, albeit we have reviewed it as classified as a LEGO Ideas set.

The LEGO Ideas theme has been immensely popular and a very strong LEGO investment theme since its launch in 2010 and to date there has been nearly 70 sets. The retired sets within the LEGO Ideas theme have returned an impressive average annualised growth of 16%.

Some of the popular sets within the LEGO Ideas theme include LEGO Dinosaur Fossils which has seen almost 50% uplift in value since retiring in 2021 (16% annualised growth), LEGO Pirates of Barracuda Bay (21322) has seen 67% growth since retiring at the end of 2021 (21% annualised growth) whilst the soaring star is the LEGO NASA Mars Science Laboratory Curiosity Rover (21104) which is worth more than 13 times its £30 at almost $400 just under 10 years since it retired (31% annualised growth).

Comparable Sets

The Licensed sub-theme with the LEGO Ideas Theme is one of the hottest within LEGO currently including so many great releases lately including LEGO Tim Burtons The Nightmare Before Christmas (21351), LEGO Jaws (21350) and LEGO Dungeons & Dragons Red Dragon’s Tale (21348).

As a sub theme, LEGO Ideas Licensed performs almost identically to the overall LEGO Ideas theme and has proven a very consistently successful one for LEGO investors with 90% of the retired sets to date returning annualised growth of 10% or above, something very few themes or sub-themes can claim!

We have looked at some of the retired sets below including LEGO TRON: Legacy (21314) which has more than doubled in value from its $35 RRP since retiring in 2019 (18% annualised growth) and LEGO Voltron which has seen 85% growth from its $180 RRP to just over $330 since retiring in 2019 (14% annualised growth).

Conclusion

A celebration of Disney from the LEGO Ideas theme, what’s not to love, LEGO 21352 is sure to be popular with LEGO builders, LEGO collectors and most likely LEGO investors too.

Launched at the start of October, but available to pre-order at LEGO now, this is a great set to build and display and one to add to your LEGO investment watchlist.

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