LEGO Speed Champions 2025 Power Rankings: Buy, Hold or Sell?
Published: 1 day ago
Last Updated: 1 day ago
2025 LEGO Speed Champions: What to Buy Now for Maximum ROI.
Buy/Hold/Sell Snapshot
The LEGO Speed Champions theme has now been running for a decade, and while its investment credentials have shifted in recent years, it remains one of the most interesting “flip” themes for LEGO investors.
Here at Investabrick, we’ve ranked the 2025 retirees to highlight which sets offer the best short-term upside. For context, the average Speed Champions set that retired in 2023 is now selling at 10–20% above RRP — but if you secured stock at 40% discounts, you could already be close to doubling your money within 8 months.
The overall theme has produced an impressive 18% annualised growth since launch, but higher RRPs and larger supply (especially Amazon discounts) mean the new normal is very different. Today, success hinges on buying volume at deep discounts.
Here’s how we rank this year’s crop:
Top 5 “Buy Now” Picks
- 76925 Aston Martin Safety Car & AMR23 — RRP £44.99 / $44.99
- No Amazon supply, LEGO exclusive. Already reselling above RRP.
- Projected +47% in year one post-retirement.
- Strong Buy.
- 76921 Audi S1 e-tron quattro — RRP £20.99 / $26.99
- Popular licence, sharp design.
- Projected +13% in year one.
- 76935 NASCAR Camaro ZL1 — RRP £20.99 / $26.99
- NASCAR fan base helps; likely to move in the US.
- Projected +12% in year one.
- 76920 Ford Mustang Dark Horse — RRP £20.99 / $26.99
- Iconic Ford branding.
- Projected +12% in year one.
- 76922 BMW M4 GT3 & BMW M Hybrid V8 — RRP £44.99 / $44.99
- Good value per car, but supply will weigh.
- Projected +11% in year one.
2 To Watch (supply signals)
- 76923 Lamborghini Vision GT — RRP £20.99 / $26.99, projected +10%. Strong licence, but heavy discounting expected.
- 77247 KICK Sauber F1® C44 — RRP £22.99 / $26.99, projected +11%. Exclusive branding, but again likely wide supply.
What Historically Wins in Speed Champions
Licences & Liveries That Outperform
Certain car brands have consistently delivered stronger returns. Past hits include Bugatti, Porsche, Ferrari and Aston Martin — not just because of the cars themselves, but the fan bases around them. Strong motorsport liveries (Audi Quattro, Ferrari, McLaren) also tend to outperform, particularly if they connect with nostalgia.
Stickers vs Print
Speed Champions rely heavily on stickers, but sets with unique printed elements often get a valuation boost. Collectors hate sourcing missing sticker sheets, which can drag down resale prices. Printed parts, unique colours, or rare LEGO minifigures can tip a set into “premium” territory.
Our 2025 Rankings (Tiered)
Top Pick — 76925 Aston Martin Safety Car & AMR23
This is by far the standout investment play in 2025. Unlike every other retiring LEGO Speed Champions set, 76925 is LEGO exclusive and not subject to Amazon deep discounts. Even today, sets are reselling slightly above RRP — before retirement. Add in the popularity of Formula 1, Aston Martin branding, and the inclusion of two cars and two LEGO® minifigures, and you have a classic recipe for scarcity-driven performance.
- Projection: +47% within the first year post-retirement, with upside beyond.
- Thesis: Supply will remain tight, making this a short-term and medium-term winner.
Very Good — 76921 Audi S1 e-tron quattro & 76935 NASCAR Camaro ZL1
Both sets carry strong branding and niche fanbases. The Audi appeals to rally and motorsport enthusiasts, while the NASCAR Camaro has a dedicated following in the US market. Expect strong growth if bought at 40% off or better.
Sleepers — 76920 Mustang Dark Horse, 76922 BMW Twin Pack, 76923 Lamborghini Vision GT, 77247 KICK Sauber F1® C44
All of these sets will perform fine — but supply and RRP creep mean gains will be muted compared to earlier Speed Champions years. The Mustang and BMWs are safe plays, the Lamborghini Vision GT has gaming crossover appeal, and the Sauber offers F1 branding. But without scarcity, they’ll likely follow the familiar post-retirement curve: +10–12% in year one.
Historic Context: RRP Creep
When Speed Champions launched in 2015, single cars retailed at £13. In 2024, a single car like the current LEGO Speed Champions Formula 1 Cars retail at £22.99 — a 77% increase in under a decade.
The sets are still great fun and look fantastic displayed, but for investors this means one thing: margin compression. The playbook is now about volume + discount rather than simple RRP buys.
When to Buy (UK Retail Timing)
The key to Speed Champions investing is the entry point:
- Amazon/Smyths/John Lewis often run 20% off as standard, with 40–50% discounts possible in flash sales.
- LEGO.com purchases should be stacked with LEGO GWPs (Gift With Purchase promos) or LEGO Insiders 2x points to squeeze out additional ROI.
- Buying at or near RRP simply won’t cut it anymore — the spreads are too tight.
When to Sell (and Where)
Speed Champions are primarily a short-term flip:
- Most investors look to exit at 50–100% above RRP within 6–12 months.
- eBay remains the most liquid channel, but BrickLink attracts collectors who value mint condition and unique LEGO minifigures.
- Facebook Marketplace can offer higher net margins (no fees), though at lower volumes.
- Pro tip: Good lighting and clean product photography can easily add 10–15% to realised prices.
Investment Takeaways
The takeaway for LEGO Speed Champions fans and investors is simple: price rises aren’t slowing down, and supply-driven discounting is here to stay. That means only a handful of sets will meaningfully spike.
For 2025, 76925 Aston Martin Safety Car & AMR23 is the clear standout. If you want exposure to Speed Champions, this is the set to own. The others will do fine — but only if you buy smart (think 40–50% discounts).
Historically, Speed Champions have been some of the highest annualised performers in LEGO investing. Buy selectively, play the discount game, and you’ll still find plenty of opportunities in the grid.
FAQs
Are Speed Champions good investments?
Yes — but less so than they used to be. The winners are now sets with limited supply or unique branding.
How long should I hold before selling?
Most Speed Champions are short-term plays. Aim for 6–12 months post-retirement.
Which car brands hold value best?
Aston Martin, Bugatti, and Ford Mustangs have historically outperformed. Motorsport liveries also matter.
Will reissues kill value?
Not usually. LEGO tends to vary liveries and models, so direct reissues are rare. But new versions can cap the upside of earlier cars.
If collecting and investing in LEGO Speed Champions gets your engine running, don’t miss our other features on this iconic theme. We share strategies, set rankings, and market trends to keep you in pole position.
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