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LEGO Promotional Set No. 1 (Kraft Velveeta) 1

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The **LEGO® Promotional Set No. 1 (Kraft Velveeta) 1-3**, released in January 1967, is a charming piece of LEGO history that showcases the creativity and innovation of the Samsonite theme. This set, part of the Basic Set subtheme, comprises 74 pieces that invite builders to explore their imagination. With its nostalgic connection to Kraft Velveeta, this promotional set not only serves as a delightful collector's item but also as a reminder of the playful spirit that LEGO has fostered over the decades. For adult LEGO enthusiasts, the **LEGO 1-3** offers a unique glimpse into the past, highlighting the brand's early collaborations and marketing strategies. The simplicity of the Basic Set subtheme allows for a variety of building possibilities, making it a perfect addition to any collection. Whether you're a seasoned builder or a newcomer to the world of LEGO, this set is sure to inspire creativity and evoke fond memories of simpler times.

LEGO Set 1-3 retired in January 1968, after being on the market for 18 months. Its current value for a sealed, new set is $139, a 13807% increase from its $1 RRP, representing an annual growth of 9.2%. The set includes 74 pieces. As a part of the Samsonite theme, with 106 sets, 67 of which are now retired, it''s achieved an average annual growth of 469%. It''s also a part of the Basic Set sub-theme, which comprises 33 sets, with 25 retired, experiencing an average annual growth of 493%.

Set Details
Set Number:
1
Set Name:
Promotional Set No. 1 (Kraft Velveeta)
Theme:
Samsonite
Sub Theme:
Samsonite Basic Set
Year:
1967
Release Date:
01/01/1967
Retired:
01/07/1968
Availability:
Retired
Minifigures:
0
Pieces:
74
Set Pricing
RRP:
N/A
Total Growth:
N/A
Value:
N/A
Annual Growth:
9%
Used Value:
?
Theme

The Samsonite LEGO theme combines the iconic durability and style of Samsonite luggage with the imaginative world of LEGO building. This unique collaboration invites builders of all ages to explore the intersection of travel and creativity, allowing them to construct their own travel-inspired scenes and vehicles. With a focus on adventure and exploration, the sets feature a variety of travel-related elements, from suitcases and backpacks to airplanes and trains, encouraging users to envision their own journeys and experiences. Each set is designed to spark the imagination, offering endless possibilities for storytelling and play. Builders can create their own travel destinations, complete with landmarks and attractions, or embark on exciting adventures with friends and family. The vibrant colors and intricate details of the LEGO bricks reflect the spirit of travel, making it easy to get lost in a world of exploration. Whether you're a seasoned traveler or a dreamer of distant lands, the Samsonite LEGO theme provides a perfect blend of fun and functionality, inspiring creativity while celebrating the joy of discovery.

Sub Theme

The Samsonite Basic Set is a classic introduction to the world of building and creativity, designed to inspire young minds and encourage imaginative play. This versatile collection features a variety of colorful bricks and elements that allow builders to construct anything from simple structures to elaborate designs. With its user-friendly pieces, the set promotes fine motor skills and problem-solving abilities, making it an ideal choice for children who are just beginning their building journey. The charm of the Samsonite Basic Set lies in its simplicity and accessibility. Each brick is crafted to fit seamlessly with others, enabling endless combinations and fostering a sense of accomplishment as children see their ideas come to life. Whether they are creating a bustling cityscape, a cozy home, or fantastical creatures, the possibilities are limited only by their imagination. This set not only provides hours of entertainment but also lays the foundation for a lifelong love of building and creativity.

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Set Details
Set Number:
1
Set Name:
Promotional Set No. 1 (Kraft Velveeta)
Theme:
Samsonite
Sub Theme:
Samsonite Basic Set
Year:
1967
Release Date:
01/01/1967
Retired:
01/07/1968
Availability:
Retired
Minifigures:
0
Pieces:
74
Set Pricing
RRP:
N/A
Total Growth:
N/A
Value:
N/A
Annual Growth:
9%
Used Value:
?

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Theme

The Samsonite LEGO theme combines the iconic durability and style of Samsonite luggage with the imaginative world of LEGO building. This unique collaboration invites builders of all ages to explore the intersection of travel and creativity, allowing them to construct their own travel-inspired scenes and vehicles. With a focus on adventure and exploration, the sets feature a variety of travel-related elements, from suitcases and backpacks to airplanes and trains, encouraging users to envision their own journeys and experiences. Each set is designed to spark the imagination, offering endless possibilities for storytelling and play. Builders can create their own travel destinations, complete with landmarks and attractions, or embark on exciting adventures with friends and family. The vibrant colors and intricate details of the LEGO bricks reflect the spirit of travel, making it easy to get lost in a world of exploration. Whether you're a seasoned traveler or a dreamer of distant lands, the Samsonite LEGO theme provides a perfect blend of fun and functionality, inspiring creativity while celebrating the joy of discovery.

Sub Theme

The Samsonite Basic Set is a classic introduction to the world of building and creativity, designed to inspire young minds and encourage imaginative play. This versatile collection features a variety of colorful bricks and elements that allow builders to construct anything from simple structures to elaborate designs. With its user-friendly pieces, the set promotes fine motor skills and problem-solving abilities, making it an ideal choice for children who are just beginning their building journey. The charm of the Samsonite Basic Set lies in its simplicity and accessibility. Each brick is crafted to fit seamlessly with others, enabling endless combinations and fostering a sense of accomplishment as children see their ideas come to life. Whether they are creating a bustling cityscape, a cozy home, or fantastical creatures, the possibilities are limited only by their imagination. This set not only provides hours of entertainment but also lays the foundation for a lifelong love of building and creativity.

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