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Lego Sets by Theme - Promotional

The Promotional LEGO theme offers a unique opportunity for fans to engage with their favorite brands, events, and franchises through specially designed sets and minifigures. These limited-edition creations often celebrate significant milestones, collaborations, or cultural phenomena, making them highly sought after by collectors and enthusiasts alike. Each set is crafted with attention to detail, capturing the essence of the brand or event it represents, while also providing an enjoyable building experience for LEGO fans of all ages. From exclusive tie-ins with blockbuster movies to commemorative sets for special occasions, the Promotional theme showcases the versatility of LEGO as a medium for storytelling and creativity. These sets not only serve as a fun pastime but also as a way to connect with beloved characters and narratives in a tangible form. As a result, they often become cherished keepsakes, embodying the excitement and nostalgia associated with the brands they represent. Whether you're a dedicated collector or a casual builder, the Promotional LEGO theme invites you to explore a world where imagination meets iconic moments in pop culture.

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
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LEGO Marvel Investment Picks 2025: Best Retiring Sets

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Investing in LEGO 101 – The Investabrick Guide to LEGO Investment

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LEGO Batman Arkham Asylum (76300) Launches Today – A Must-Have for Fans & Collectors Image

LEGO Batman Arkham Asylum (76300) Launches Today – A Must-Have for Fans & Collectors

1 day ago

LEGO has given Batman fans the set we’ve all been waiting for: the brand-new LEGO DC Batman Arkham Asylum (76300) is officially available from today....

Read More
Best LEGO Star Wars Investments 2025: UCS & Set Rankings Image

Best LEGO Star Wars Investments 2025: UCS & Set Rankings

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LEGO UCS Death Star 75419: Release Date, Price & GWP Image

LEGO UCS Death Star 75419: Release Date, Price & GWP

5 days ago

LEGO UCS Death Star (75419) releases 4 Oct 2025: £899.99/$999.99, 9,023 pieces, 38 minifigs. Insiders early access 1 Oct + TIE Fighter (40771) GWP....

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LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards Image

LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards

1 week ago

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LEGO Instructions: Replace, Restore & Protect (Guide) Image

LEGO Instructions: Replace, Restore & Protect (Guide)

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Missing LEGO instructions? Get official PDFs, safe community options, rebuild tips and storage advice to protect value and boost CIB resale prices....

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Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.

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I Own This
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I Sold This
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4-in-1 Christmas Tag Image
Set Number
6437694
Theme/Sub Theme
Year
2022
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
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I Own This
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I Sold This
I Own This I Want This
Rabbit Image
Set Number
6453061
Theme/Sub Theme
Year
2023
Pieces
32
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
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I Own This
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Rose Image
Set Number
6453332
Theme/Sub Theme
Year
2023
Pieces
23
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
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Cake Image
Set Number
6464602
Theme/Sub Theme
Year
2023
Pieces
36
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
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Disney Mini Castle Image
Set Number
6470860
Theme/Sub Theme
Year
2023
Pieces
60
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $44
Annual Growth: N/A
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I Own This
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I Sold This
I Own This I Want This
I Heart LEGO Store Battersea Tile Image
Set Number
6476269
Theme/Sub Theme
Year
2023
Pieces
1
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $36
Annual Growth: N/A
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I Own This
close
I Sold This
I Own This I Want This
Santa Image
Set Number
6485232
Theme/Sub Theme
Year
2023
Pieces
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
Snowman Image
Set Number
6485233
Theme/Sub Theme
Year
2023
Pieces
25
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
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Black Cat Image
Set Number
6491112
Theme/Sub Theme
Year
2023
Pieces
26
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
I Own This I Want This
World Play Day 2023 Image
Set Number
6491400
Theme/Sub Theme
Year
2023
Pieces
103
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $26
Annual Growth: N/A
close
I Own This
close
I Sold This
I Own This I Want This
LEGO Masters Mini Trophy Image
Set Number
6495154
Year
2023
Pieces
150
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $19
Annual Growth: N/A
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I Own This
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I Sold This
I Own This I Want This
Shamrock Image
Set Number
6501726
Theme/Sub Theme
Year
2023
Pieces
50
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
LEGO House 6 Bricks Image
Set Number
6509887
Theme/Sub Theme
Year
2024
Pieces
6
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $9
Annual Growth: N/A
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I Own This
close
I Sold This
I Own This I Want This
Heart Image
Set Number
6511213
Theme/Sub Theme
Year
2024
Pieces
39
Availability
Retired
RRP: N/A
Total Growth: 0%
Value: $5
Annual Growth: N/A
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I Own This
close
I Sold This
I Own This I Want This
Carousel Image
Set Number
6512272
Theme/Sub Theme
Year
2020
Pieces
136
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
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Chick in Egg Image
Set Number
6515332
Theme/Sub Theme
Year
2024
Pieces
34
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
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I Own This
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I Sold This
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Frame Image
Set Number
6515334
Theme/Sub Theme
Year
2024
Pieces
40
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Eid Lantern Image
Set Number
6518396
Theme/Sub Theme
Year
2024
Pieces
32
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
UFO Image
Set Number
6523834
Theme/Sub Theme
Year
2024
Pieces
48
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
close
I Own This
close
I Sold This
I Own This I Want This
Panda Image
Set Number
6527190
Theme/Sub Theme
Year
2024
Pieces
13
Availability
Available
RRP: N/A
3 Year (AR): Sign Up
1 Year (AR): Sign Up
5 Year (AR): Sign Up
* AR - After Retirement
Showing 361 to 380 of 617 items
Theme Details
Sets:
617
Minifigures:
170
Years:
1977 to present
Theme Pricing
Retail:
$0
Value:
$0
Growth:
$0
Annualised Growth:
0%
Best Performing Sets (Total Growth) in this Theme
LEGO Marvel Investment Picks 2025: Best Retiring Sets Image

LEGO Marvel Investment Picks 2025: Best Retiring Sets

1 day ago

LEGO Marvel investment picks 2025: top retiring sets (Daily Bugle, Spider-Man Final Battle), minifigure highlights, growth projections and exit strategy....

Read More
Investing in LEGO 101 – The Investabrick Guide to LEGO Investment Image

Investing in LEGO 101 – The Investabrick Guide to LEGO Investment

1 year ago

Welcome to the Investabrick guide to LEGO Investment where we look at the key factors that affect investing in LEGO and provide you with LEGO investment advice....

Read More
LEGO Batman Arkham Asylum (76300) Launches Today – A Must-Have for Fans & Collectors Image

LEGO Batman Arkham Asylum (76300) Launches Today – A Must-Have for Fans & Collectors

1 day ago

LEGO has given Batman fans the set we’ve all been waiting for: the brand-new LEGO DC Batman Arkham Asylum (76300) is officially available from today....

Read More
Best LEGO Star Wars Investments 2025: UCS & Set Rankings Image

Best LEGO Star Wars Investments 2025: UCS & Set Rankings

2 days ago

Our 2025 LEGO Star Wars buy list ranks the best UCS and starfighters retiring this year, with 1/3/5-year projections, discount targets and exit timing....

Read More
LEGO UCS Death Star 75419: Release Date, Price & GWP Image

LEGO UCS Death Star 75419: Release Date, Price & GWP

5 days ago

LEGO UCS Death Star (75419) releases 4 Oct 2025: £899.99/$999.99, 9,023 pieces, 38 minifigs. Insiders early access 1 Oct + TIE Fighter (40771) GWP....

Read More
LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards Image

LEGO Insiders Harry Potter Sale 2025: Huge Discounts on Retiring Sets + Bonus Rewards

1 week ago

LEGO Insiders Harry Potter sale: Save big on retiring sets like Diagon Alley & Hogwarts Icons, with bonus rewards, points & GWP stacking tips....

Read More
LEGO Instructions: Replace, Restore & Protect (Guide) Image

LEGO Instructions: Replace, Restore & Protect (Guide)

5 days ago

Missing LEGO instructions? Get official PDFs, safe community options, rebuild tips and storage advice to protect value and boost CIB resale prices....

Read More
Top Offers
Offers Calendar Image

If you enjoy our content and you are about to purchase your next LEGO® set, we'd appreciate if you'd help us by clicking through one of our affiliate links.

Shop now at Lego Shop now at Amazon Shop now at Ebay

Please remember to support our community and buy your LEGO via our affiliate links wherever possible and please remember to accept cookies in your browser.