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Hidden Side invites builders into a world where the supernatural meets the everyday, blending augmented reality with imaginative play. Set in the fictional town of Newbury, this theme revolves around a group of ghost-hunting teens who use their skills and gadgets to uncover the mysteries lurking in the shadows. Each set features a unique location, from haunted schools to eerie graveyards, where players can interact with both physical builds and digital elements through a dedicated app. As builders construct their sets, they unlock a narrative filled with ghostly encounters and challenges that require teamwork and strategy. The app enhances the experience by allowing users to see hidden elements and characters that come to life through their devices, creating a dynamic interplay between the physical and digital worlds. With its blend of adventure, mystery, and technology, Hidden Side encourages creativity and problem-solving, making every play session a thrilling exploration of the unknown.
The LEGO Hidden Side theme was launched in 2019 with the release of LEGO 70418 J.B.''s Ghost Lab, LEGO 70419 Wrecked Shrimp Boat, LEGO 70420 Graveyard Mystery. To date there has been 32 sets released of which 19 have now been retired. To have bought all the sets at RRP would have cost $890 and today those sets are valued at $1,056, an increase of $166 (19%) which equates to average LEGO investment returns of 3% per year. There have been 99 LEGO minifigures within the LEGO Hidden Side theme.
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