Lego VIP Becomes Lego Insiders

The LEGO Group has just introduced LEGO Insiders, a platform that offers members a range of exciting experiences and exclusive LEGO rewards. These rewards include member-only offers and gifts. Starting on August 21st, LEGO Insiders will be taking over the existing LEGO VIP membership program while consolidating all LEGO accounts (for individuals above 18 years old) into one centralized location. This will simplify account management, point accumulation and redemption, and provide access to exclusive offers and a community of LEGO Insiders.

Lego VIP Lego Insiders Lego Rewards

LEGO Insiders offers a fantastic array of perks that VIP members can enjoy, along with exciting new benefits:


All LEGO® logins, for members over 18 years old, are now in the same place.

This includes previous separate memberships/logins for LEGO® VIP, checkout, LEGO® Life magazine, LEGO® Life app and LEGO® Ideas.

All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points.


LEGO Insiders can earn points by participating in activities, purchasing sets on [or] in participating LEGO® Stores [USA only: and in Target].

Members can now also earn points by registering previously purchased sets via the unique QR code in the building instructions and cataloguing them on their LEGO® Insiders account.


Points can be spent in the LEGO® Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.


Early access to sets, exclusive content, digital family fun play ideas and activities.

Exclusive member only gifts when purchasing certain sets.

Access to LEGO® Ideas, LEGO® Life magazine plus early details of exclusive in-store events.


Members can share their fandom and be inspired by others. This includes:

LEGO® Ideas – share designs, vote on other fans’ designs and perhaps even see their creation become a real LEGO® set.

Commenting on articles and leaving reviews on

Family activities – via the family area on

In-store Events – meet other fans and members.

Jason Whiting, Global LEGO® Insiders Director says: “We are thrilled to unveil LEGO Insiders – a world of exciting experiences and exclusive rewards including member discounts, gifts, and digital experiences for our new and existing fans alike. At the LEGO Group we believe that play should be rewarded, so our updated programme makes it easier than ever for people to enjoy all the benefits of being a LEGO fan, whilst adding new ways for them to connect with fellow builders and to share the joy of play through a global community.”

LEGO Insiders offers a wide range of benefits for members, including access to exclusive events, special gifts with purchase, digital downloads, and unique content. Members also get early access to the latest sets and limited-edition products, creating a world of play for everyone to enjoy.