The LEGO Group has officially named Andre’ Doxey as the Senior Vice President and Head of Design, reinforcing the company’s dedication to driving innovation and elevating standards in its product offerings and play experiences. Bringing a wealth of experience from renowned companies such as Adidas, Nike, and Newell Rubbermaid, Andre’ will be stationed at the LEGO Group’s headquarters in Billund, Denmark, and will report directly to Julia Goldin, the Chief Product and Marketing Officer.


In expressing her satisfaction with the appointment, Julia Goldin remarked, “We are pleased to appoint Andre’ to this critical role – a role that is instrumental in helping us to deliver on our mission of inspiring and developing the builders of tomorrow, as well as championing the brand’s ongoing creative development and expression. The LEGO Group maintains a strong history of creating fun and engaging play experiences with innovation and development at its core; consistently surprising and delighting builders of all ages.”

“With an impressive track record for breaking boundaries and reimagining the ordinary, Andre is uniquely positioned to lead our design initiatives into a new era of creativity and impact.”

Andre’, equipped with a notable history of pushing boundaries and reimagining the conventional, is poised to guide the LEGO Design organization into a new era of creativity and impact. Speaking about his new role, Andre’ stated, ” I am excited to join such an iconic brand with a rich legacy of purpose led design to enable play for builders of all ages today and tomorrow.”

Headquartered in Billund, Denmark, the LEGO Design organization comprises nearly 600 employees from 55 nationalities. Andre’s principal responsibility will be to lead this diverse and talented group, inspiring and shaping the future of LEGO design initiatives.