10270 Lego Icons Bookshop
Lego Bookshop Lego Modular Lego 10270

10270 LEGO Icons Bookshop. Ready to go on a Modular LEGO reading adventure? LEGO Bookshop has the ticket! Part of the LEGO Creator Expert Series, and now LEGO Icons, LEGO Modular sets are created to challenge adult building experts. These modular sets allow you to build anything from a city block to a bustling town with everything in between – including a hard-to-find set; LEGO 10270 The Bookshop. Who needs an Amazon E-reader when you can enjoy the smell of real books and the charm of a timeless bookstore? The details on this model are simply awe-inspiring, from the charming book sign to the nifty little apartment. Plus, it’s compatible with other Modular buildings for endless cityscapes to admire. So, if building your own little world sounds like a fun time, grab a set and get to building. It’s a LEGO masterpiece in the making!

Set Details

Experience the allure of a quaint bookshop nestled away in any charming European village or town with the LEGO® Creator Expert collectors’ toy. This remarkable 2,504-piece set includes a captivating three-story bookshop and adjacent modular town house boasting an array of exciting building techniques and intricate details, such as a display window, a comfortable reading nook, and a brilliant open-out design. The inclusion of 5 minifigures truly enhances the immersive experience of this great set, allowing an abundance of story telling opportunities. Who wouldn’t want to bring their minifigures to life, enjoying a cup of coffee reading and ‘Moby Brick’! 

Model Name Bookshop
Model Number 10270
Theme Icons
Sub Themes Modular Buildings
Pieces 2504
Minifigures 5
Launch Date January 2020
Current Status Retiring Soon
Date Retired N/A
RRP £170

Investment Potential

We have previously been very keen on sets from the Modular Buildings sub-theme within the LEGO Icons theme, is this another LEGO Icons set that ticks all the boxes?

Launch RRP £170
Price Per Piece £0.07
Launch Price per piece £0.07
5th Year Value £332
Percentage Increase 95%
Expected Annual Growth 25%
Theme Growth 14%
Sub Theme Growth 25%

Theme Analysis

The overall LEGO Icons theme is a strong one with historic annualised growth of 14% but with such a diverse range of sub-themes we are only looking directly at the modular building sub-theme (including the sets which were in Advanced Models up until 2016).

This really is a sensational sub-theme, 13 retired sets which between them would have cost just over £1,500 but are now worth nearly £10,000 cumulatively. Delivering an annualised average growth of 25%. The theme is undeniably consistent to. The poorest performing of the 13 sets LEGO Icons Pet Shop (10218) has delivered annualised growth of 13% At the other end of the scale is LEGO Icons Downtown Diner (10260) which since retiring 2 and ½ years ago has more than doubled in value delivering annualised growth of 35%.

Set Number Set Name Retired Date RRP Current Value Total Growth Annualised Growth
10218 Pet Shop December 2016 £120 £262 119% 13%
10232 Palace Cinema December 2017 £130 £324 149% 18%
10260 Downtown Diner December 2020 £130 £276 112% 35%
10251 Brick Bank December 2018 £130 £486 274% 34%


A very clear cut straightforward investment opportunity in one of the best possible sub-themes currently which delivers consistent annualised growth across all the sets at an average of 25% and we see no reason that this set won’t produce similar. Buy it now!!! (Or put it on your Amazon Prime Day shopping list!)