LEGO Icons Christmas LEGO Set LEGO

LEGO Icons sets have captured the hearts and imaginations of fans worldwide, garnering immense popularity for their exquisite attention to detail and celebration of iconic designs. From architectural marvels like the Taj Mahal to cultural innovations like the typewriter and the classic TV sitcom Friends, LEGO Icons sets offer a diverse range of building experiences that appeal to collectors and enthusiasts alike. Furthermore, the Christmas LEGO Set within the Icons series, such as holiday-themed creations like the LEGO Winter Village sets have become highly sought-after among fans looking to add a touch of festive cheer to their collections. With each release offering a unique and immersive building experience, LEGO Icons sets continue to delight fans of all ages and inspire creativity across the globe.

Set Details

Bringing Yuletide cheer to builders everywhere, the LEGO® Holiday Main Street (10308) set shines as the 2022 addition to the beloved LEGO Winter Village Collection. Builders can craft a charming Christmas village display replete with a bustling toyshop, music store, and bustling shoppers, alongside the welcoming presence of shopkeepers and their snug apartments. You can also construct the festive tram, perfect for ferrying merry revellers home after a day of festive cheer. This model features detailed seating for up to four minifigures, with the option to motorize the tram using LEGO Powered Up components and custom track and lights (sold separately). The toyshop and music store are each adorned with delightful gifts and cozy apartments above where shopkeepers can unwind after a bustling day.

Model Name Holiday Main Street
Model Number 10308
Theme Icons
Sub Themes Winter Village
Pieces 1514
RRP $100 / £90 / €100
Price per Piece 7c / 6p / 7c
Minifigures 6
Minifigures Value $10 / £10 / €10
Launch Date October 2022
Current Status LEGO Exclusive
Retirement Date (Projected) December 2024

Investment Potential

A LEGO exclusive set due to retire this year is always worth a good look to see if it will make a strong LEGO investment. LEGO 10308 has just over 1500 pieces and a low price per brick of just 7c. In addition there are 6 unique LEGO minifigures too.

Projected 5 Yr Value $182 / £145 / €174
% Increase ($) 82%
Projected Future Annual Growth 15%
Theme Growth 12%
Sub-Theme Growth 17%

Theme Analysis

The LEGO icons theme has historically returned 12% average annualised growth, and within that the best of the sub-themes is the LEGO Icons Winter Village one, which has delivered an average of 17% to its LEGO investors!

Within the wider LEGO Icons theme there is a very broad range of sets and we have looked at a good cross section of them below. The best LEGO investment of them would have been LEGO Palace Cinema which has more than doubled its $150 RRP to todays value of almost $380, since retiring in 2017 (16% annualised growth). Another strong LEGOs investment would have been LEGO Horizon Express (10233) which has doubled in value since retiring in 2014 (8% annualised growth).

Set Number Set Name Retired Date RRP Current Value Total Growth Annualised Growth
10244 Fairground Mixer December 2016 $150 $241 61% 7%
10232 Palace Cinema December 2017 $150 $379 153% 16%
10262 James Bond Aston Martin DB5 December 2021 $150 $189 26% 11%
10233 Horizon Express December 2014 $130 $268 106% 8%

Comparable Set Analysis

We have taken a closer look at the LEGO Winter Village sub theme, and it is a cracker, delivering LEGO investment returns of 17% on average.

The pick of the LEGO investments within this sub theme are LEGO Winter Holiday Train (10254) which has more than doubled its $100 RRP to $221 value currently since retiring in 2019 (21% annualised growth) and LEGO Gingerbread House (10267) which has seen 60% growth since retiring at the end of 2021 (23% annualised growth).

Set Number Set Name Retired Date RRP Current Value Total Growth Annualised Growth
10235 Winter Village Market December 2014 $100 $253 153% 11%
10254 Winter Holiday Train December 2019 $100 $221 121% 21%
10263 Winter Village Fire Station December 2020 $100 $136 36% 10%
10267 Gingerbread House December 2021 $100 $160 60% 23%


A rarely discounted LEGO exclusive set from a solid theme and an even stronger sub-theme this looks like an ideal LEGOs investment. With retirement due later this year and demand still strong, this is a great set to add to your collection before it becomes retired LEGO (and may even sell out head of the Christmas rush).